Introduction Search Engine Marketing & Internet Marketing
How to develop your own Search Engine?
Search Engine Basics: Indexing, Caching and Crawling
Search Engine Commands
Basics of HTML and CSS
Search Engine Algorithms
Website Analysis & Competitor Analysis
Search Engine Friendly Content Development
Static Optimization
On-Page
Title Tagging
Meta Tagging
Page Emphasizes
Java Script
Flash
Internal Citation Architecture
Off-Page
Techniques of building Links
Dynamic Optimization
Social Media Optimization
Optimization of Portal, Vortal & Micro Websites
PDF, PPT, MS-Word & Video Optimization
Search Engine / Directory Submissions & Paid Inclusions
Web Analytics
Log Analysis
Google Web Master Tool Configuration and Trend Analysis
SEO White Hat, Grey Hat and Black Hat
Google Adwords Part I
Google Adwords Part II

Tools: WordTracker, Google Keyword Suggestion, Web Position Gold, WEB CEO & Web Ellite